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BRAND INDEX

Invovic

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Invovic is a Chinese tyre brand produced by Shandong Invovic Tyre Co., Ltd., a large manufacturer based in Shouguang in Shandong province.

Origins and company background

Shandong Invovic Tyre Co., Ltd. was founded in the early 2000s (around 2003) and specialises in designing and manufacturing tyres for passenger cars and trucks. The factory in Shouguang covers about 1.2 million square metres and has capacity for roughly 12 million passenger tyres and 3 million truck tyres per year, making it a sizeable volume producer.

Brands, markets, and positioning

The company produces two main brands from the same facility: Invovic (for PCR/van/SUV ranges) and Safecess (for truck and bus tyres). Invovic is positioned as an entry?level, value-focused brand, exporting to over 50 countries including markets in Europe, the Americas, Africa, and the Middle East, supported by certifications like ISO, CCC, DOT, ECE, and others to meet international standards.


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4x4, Light Truck, Commercial

INVOVIC EL913
INVOVIC
EL913
from R 942.00
4x4, Light Truck, Commercial

4x4, Light Truck, SUV (All Terrain)

INVOVIC AL501 A/T
INVOVIC
AL501 A/T
from R 1369.00
4x4, Light Truck, SUV (All Terrain)

Passenger

INVOVIC EL316
INVOVIC
EL316
from R 630.00
Passenger Tyres
INVOVIC EL601
INVOVIC
EL601
from R 542.00
Passenger Tyres

Passenger SUV

INVOVIC EL518
INVOVIC
EL518
from R 1053.00
Passenger SUV